One of the biggest obstacles for any business is letting people know that they exist. After all, for a business to flourish, people should know who they are, what do they do, what they offer and where they are located. This is where marketing comes in.

dental marketing ideas

Marketing is essential for any business. After all, it allows your potential clients to see who you are, what you can do and what you can offer them. This also applies in a similar way to the dental industry, even with the tight competition. That’s why dentists should know how to use marketing techniques properly to get ahead of the competition.

We’ve compiled three Dental Marketing Ideas on how you can keep ahead of the competition, the best ways.

Idea # 1: Social Media and Native Ads Work Wonders
Everyone is on Facebook nowadays. In fact, about 74% of internet users have a social media account. You probably also have a Facebook yourself. What’s interesting is that social media is now playing a vital role when it comes to marketing. This is because it is easier to advertise and market your business on social media sites rather than traditional websites because of the fast turnover and the easier access to your target market. Furthermore, social media is the place where people get to announce things or post about their experiences, and give feedback about a brand or service. You can take advantage of this by reaching out to these clients in order to not only improve or resolve issues, but also use it to better your service and to promote products. Plus, you’ll be found more if you frequently post in your social media site.

Also read: Dentistry Marketing Secrets That Will Double Your Calls In A Month

Idea # 2: Email is still alive
Just when we thought that email was dead, it surfaces alive, stronger and better. Marketers today make use of email newsletters to target potential clients through the guise of a call to action (CTAs) such as discounts or freebies. The best way to go about this is to find out the demographics of your area on what is commonly being looked for by your target market so that you think of something that will work best. However, if you can’t think of anything, discount coupons that can be printed out can also help.

Idea # 3: Press releases work too!
Press releases are often associated with news reports, charity events and other publicity stunts, however, it is still a good marketing too especially if you are a sponsor. Press releases just don’t promote events, it also gives sponsors good exposure. Furthermore, press releases are also being used if businesses would like the public to know about milestone events in their company such as a new member, a new procedure or service or an exciting venture associated with it. Press releases also makes one look credible to a potential client as it creates an ideal persona for any practice that could attract the market that they are targeting for.