With so many people online and active in their social media accounts, the trend for digital marketers have shifted from print and television ads to a more active approach in the said social networking sites. However, it is a highly competitive area and not that easy to dominate for a long period of time. There are even cases that these marketing campaigns don’t succeed, especially with those who are still new and don’t know how to utilize the power social media bares.

Promoting dental practice in social media has also become a norm as many have found it easier to network and spread information through that route. But that doesn’t mean some of them don’t succeed. In fact, sometimes their social media campaign fails and backfires on them.

Here are a few reasons why you dental practice social media campaign did not succeed.

Reason # 1 You underestimated the power of social media
Sometimes the reason why you don’t succeed is because you don’t believe in it – same reason applies to the marketing power of social media. Social media isn’t like a bank account where once you set it up it will start accumulating interest and a return in investment. It takes a lot of hard work and effort before you could start seeing results but in due time you will be able to reap rewards such as a good online reputation, patient rapport engagement and satisfaction levels where these would then pose as benefits for your practice.

Reason # 2 You did not take into consideration your audience
Another reason why some dental social media campaigns fail is because it does not take into consideration or into light their audience. Instead, one is more busy talking about themselves which can prove to be not an excellent move. Though most assume that social media is the perfect place for self promotion, it doesn’t reflect the same for marketing as your audience prefers to be engaged in relevant posts about their concerns and queries as well as driven by the thirst to be informed well. Engage them in relevant stories, ideas and suggestions that may hit the target on their needs. Don’t be an advertiser, be an information provider.

Reason # 3 You aimed for the wrong target audience
In social media, the right target audience is a major factor in a successful campaign however this is often forgotten or underestimated by many marketers, thus their campaigns fail. Before launching your new campaign, always consider for whom the campaign is for, what kind of group (age, gender, social strata, etc.) do you want your campaign to reach out, and so on.

Reason # 4 You don’t have a solid social media presence because you have too many accounts
Many think that having an account in all social media sites all at the same time is the best way to grab your audience’s attention. Sadly, that is not the best approach in things. The reason is because you are spreading yourself too thin to the point that you are not consistent in your content on these cross-platform approach. Furthermore, some social media sites – though they are popular – tend not to be the right blend for your practice. To be able to create a strong presence, always select the right social media site/s that would benefit your practice well and fill it with relevant information. In that way you will be able to dominate and improve your visibility.

Reason # 5 You don’t connect with the people in your network
Social media is called social media for a reason – it calls for interaction. With the current trend of marketers being called to being more proactive when it comes to interacting with their target market, one way of maintaining a good yet strong online presence is through client interaction. This would include answering to their comments, tweets, inquires and suggestions as soon as they shoot the question.