Many often say that if you do a good job on creating leads for your business, you tend to double your sales percentages? However, would you believe that this isn’t always the case? Would you also believe that in cosmetic dentistry one tends to double their sales only after they have built rapport and that often happens by the time you get your fourth or fifth client? By that you might say that adding staff or making more follow-ups by your team could be the answer but it is not in fact. It is rather sad to also know that the truth is only around 12% of salespeople can create three or more contacts to cater to their product while the rest only can come around to three.

Unfortunately, creating a good lead is extremely important especially on cosmetic dentistry practitioners. People would rather go to cosmetic dentists that are highly reputable, well-reviewed or recommended by their circle. The only time a general practitioners, or a budding one for that matter, would be able to get any clients is when they either have no time to look for one that is heavily recommended by the people around them or are in a hurry. Though that idea is not so bad as it may turn into a lead, that is a chance type of situation as majority of client often do their research before even making a decision.

That is why it is important to stay in front of the pack and be ahead of the game.

Here are a few ideas for cosmetic dentists to use. Take note that not everything could be applied so it is best to select the ones you think that will represent your marketing strategy the best.

Idea # 1 Use an Email Autoresponder Campaign

It is quite similar to those newsletters you sign up for with your email. Not only does this create an instant brand presence it is also highly cost-effective as it is easy to maintain and requires no upkeep. It also introduces warm prospects for any sale that you may propose on your auto email. These emails are sent to your subscribed clients according to the set schedule timetable that you have programmed in the first place. Also emails are sent following a trigger like a sign-up. However, the problem with these type of campaign is that it can be tagged as spam by the user and can look highly impersonal and offensive if one does not write or approach the content correctly.

Idea #2 Cater to an Email Newsletter

It is almost the same as the first idea, the email autoresponder campaign, and is equally cost-effective and enables you to create rapport with your readers while creating a sense of presence. However, like the email autoresponder, this follows a schedule and would need constant content that is relevant to both you and your audience. Often great ideas for this type are patient testimonials, new products, “how to”s or office news like upcoming events or sales.

Idea # 3 Send Personalize Postcards

Didn’t the saying say that the best things are always from the heart? Well, if you’re aiming to warm the hearts of your clients and make them feel special, send out personalized postcards. Though they may be costly, they do the job as it creates a heartfelt touch to your lead campaign. Unlike the previous two which are brought by online and digital fronts, this is accomplished through mail.