Promoting Your Dental Practice Using Vine and Instagram

Just when you thought Facebook and Twitter were enough to build your dental practice reputation, here comes Vine and Instagram. These two names might be familiar to you, especially when it comes to the terms #vine and #selfie. However, you might be wondering about how these two social media sites would be able to help you in your dental practice. After all, they seem to be more focused on users and snippets of their everyday life.

You need to remember that in the field of social media marketing, social media is one of the front runners in promoting your dental practice business. It is only a matter of perception and of creativity to make things work for you. Just like Facebook and Twitter, these platforms are all unique from each other and often feature a specific target market and they could be the target market you are looking for.

Let’s discuss them one by one.

Vine is extremely popular as it plays host to videos only a few seconds long. If you’re quite the Vine-enthusiast you’ll notice that majority of these videos are on point as they barely have enough time to beat around the bush. Plus, it is sharable across other social media websites. However, given that this social media is the road less travelled between the two, marketers are still exploring the many possibilities it can hold for them. So far, its most defining feature is its 6-second videos and if you take that into context, it serves as a perfect opportunity to create a short commercial video feature a new product or service. You can also use this platform to make announcements or to offer discounts.

Another great thing about Vine is that you don’t have to be extremely fancy to pull it off. In fact, having your phone in tow already gives you the opportunity to make a vine.

Instagram also has its own short video platform in tandem with its picture-centric service. Unlike Vine, videos on Instagram last longer, lasting at an approximate amount of 15 seconds. That’s 9 seconds longer than its video-centric counterpart. What makes Instagram very powerful is that many businesses use Instagram as way to promote their business, specifically they use this to promote promos and discounts affiliated to the business. Take note that these videos are longer and more detailed than vine videos. But don’t just limit yourself there as you can also turn your Instgram into a business diary. By this we mean you can use Instagram to feature behind the scenes or milestone pictures to make others know your business and to pique their interest.

However, these suggestions would not work if you forget to take into consideration your target market. Furthermore, you also have to consider reliability of the social media. Is it a good choice? Will it be able to help me in the long run? These are just some of the questions you need to answer.