Online marketing is a dynamic industry, especially in the dentistry industry. That means it is made up of top competition and that fact is not going away soon. That’s why it is important for dentists and marketers to know the latest trends and top best practices for this year. Time to start the year right by focusing on the top three key areas – design, social media and search engine optimization (SEO).

kickstart your year

Design: The User as the Muse
Lately, the great shift in online marketing has put its focus on the user’ needs rather than aiming for self-improvement. This is because great user experience will reflect on your website and in the end with be the one to determine your leads and conversions. Also given that everyone is now mobile, user experience is also linked to your website’s design to be mobile friendly.

You can achieve this by doing the following:
1. Personalize your website to cater to your audience. Your website generates visitors because they are they to look for answers and to learn more about you.
2. Simplify your website design. Don’t go crazy on images. Make sure your audience can see your design immediately once they click the link. The longer the site takes to load, the bigger the chances of losing your audience.
3. Provide proof. What helps visitors with their decisions? Testimonials. What makes it better? Positive testimonials. People won’t trust you if you don’t give them the reassurance of quality service after all.

Social Media: Widen Horizons
Recently, having a social media is an essential part of marketing. Furthermore, the more one posts relevant content in their social media websites, the more likely they will be seen by the target audience that they desire. If you already have Facebook and Twitter, then you’re on the right track. However, if you’re still not in the loop it’s time to step up your game.

Here are some tips that you can employ in your social media strategy:
1. Encourage audience interaction. Social media is called social media for a reason. Engaging your audience is one of the most important things you can do. Don’t be generic, though. Go with engaging statements like, #FunFact: Flossing once each day lowers your risk of gum disease. ‘Like’ this post if you floss everyday!
2. Create an encouraging call-to-action. Instead of the usual reminder like post, why not opt for something more eye-catching like: Start the New Year right! Avail of our dental services today and get a discount!

SEO: Go white hats!
This year is a year that will see less black hat SEO techniques and more white hat techniques. This would be better and stable search engine rankings in the near future and no penalties down the road. You can do this by blogging more often especially with fresh and unique content, updating your keywords and getting rid of old and duplicate content. Not only with Google will thank you but also will your future conversions.