Dentistry Marketing Secrets That Will Double Your Calls In A Month
Dentists have it hard these days. There is simply too much competition going around that you have to think of new ways on how to get new clientele or at least a starting out crowd. What’s worse? With more specialized dentists gaining so much ground because of their wide clientele.
So how are you going to do this? Simple, by following these dentistry marketing secrets we have gathered up for you. Do remember that not all of them could apply for your marketing strategy so it is important to pick up the ones that are significant to you.
Tip #1: Welcome new neighbors!
Are there new tenants in your building? Why don’t you greet them? One of the best ways of making new connections is by being a friend and a good neighbor to those who are new to the building Not only will it foster positive rapport, but you can also introduce yourself accordingly and subtly market your practice. Don’t forget to offer them a discount of a free dental checkup to entice them more.
Tip #2: Get involved in community outreach
People simply loved it when you are a philanthropist. It makes them trust you more because they know you will give them the best care that they can get. And if you do a good job while you’re at it, people will come to you in crowds and not in trickles. Furthermore, community outreach will not just passively promote you but you could also keep on practicing your profession while you’re at it.
Tip #3 Blog and promote your business
Never underestimate the power of the internet, much more the power of good content. The reason why some dental businesses are thriving despite them being small is that they utilize the internet as a marketing platform. Not only do they make sure that they could be seen by their online audience, they also make it a point to follow SEO trends so that even their mobile audience could easily find them. Furthermore, they also post articles that are related and relevant to their practice as it gives them authority over the subject.
Tip # 4: Discounts and freebies galore!
No one could resist a good freebie. Much more if it’s from a business like dentistry that costs a lot. However, this might take a bit of research because you don’t want to look like a copycat when another practitioner is using the same offer. Be original but make sure that you and your clients will profit from it in a mutual manner. This tip could go hand in hand in the previous three tips.
Tip #5: Use social media to your advantage
If you think that you shouldn’t underestimate the power of the internet, then you should not take for granted the ability of social media in making someone well known and well marketed. Everybody has a social media account, sometimes even more than one account per website. It is one of the best ways to be seen by your target audience as well as a way to give off live customer care without the annoying dial tones and on hold songs.