So you think because your dental practice is successful you don’t need an online marketing strategy? You still need it believe it or not especially when it comes to recare. Recare is highly important, especially for dentists because it helps monitor and maintain the overall health of their patients especially when it comes to several factors such as habits and genetics. Recare is also important because one missed appointment would mean fallbacks in oral health and sometimes it would often take things back to square one.

Dental Recare Online Marketing Strategy

Has it ever occurred to you that the same logic also applies to online marketing? If not then read on.

According to a study conducted by Sesame Communications, 93% of patients were found out to find convenience in finding answers to their queries online instead of calling an office. Based on that alone, it is safe to say that in the era of tablets and smart phones, the latest online media strategies should be placed in the forefront when it comes to hauling in clients. In fact, any strategy that was popular 12 months ago has seen as obsolete.

To further convenience you on why online marketing should be considered for your dental marketing strategy, here are few reasons why.

Reason # 1 Everyone’s gone mobile

Admit it. Whenever a client would walk in, they don’t have a notebook at hand – they have their gadget in tow. A recent study shows that about 63% of adult cell phone owners use their smart phones to go online. You also have to admit that you are also doing the same right now. That is why it is a smart move to make yourself visible in the world wide web, specifically to the mobile version. The best way to make sure of your visibility is to have your website optimized for mobile web viewing.

Reason # 2 Topical search is in

Google is the number one search engine, however, despite that it will always give websites that are topical in nature. In other words, they tackle a specific topic or area of interest. Examples of such sites would be WebMD, Amazon and eBay. That is why if you want to find yourself in the first page of a search, make sure your website is dedicated to a specific topic or theme. Not only it will start bringing in views, it will also make writing easier for you as you will be focused on something specific.

Reason # 3 Social media rules

Give us one day where you haven’t opened any of your social media apps in your phone and that would include emails. You probably couldn’t give a straight no to that question. Aside from optimizing and being specific about your website, being active in social media and also allowing reader to share and spread the word about your services in their social media will be a big boost to your dental marketing strategy. In fact statistics show that 73% Internet users from the age 30 to 40 are known to be frequent users of social media while 47% of Americans say that Facebook is the number 1 most influential social media for them.

The three listed may not be much but they are tested and proven reasons on why dental marketing should rethink the way they see things when it comes to online marketing. Good luck!