We are at an age of digital marketing where everything can be accessed with just a tap in your screen. Dentistry may be one of the longest running professions out there but it is still a consumer-based service. You have to realize that gone are the days of advertising your dentistry on the radio or […]
Continue ReadingEvery dental practice claims they have a professional staff that provides excellent service, but sometimes that’s not enough to lure patients in their practice. According to surveys, about 130 million people in America have dental anxiety. Dentists are fully aware OF how dental care is affected by people’s fear of the dentist. Yet it’s unavoidable […]
Continue ReadingA lot of dental practices today schedule the delivery of the billing statements, but this isn’t actually a recommended practice. In fact, having an outstanding account receivable isn’t very ideal in any business. Yes, this could help you get paid for the service or product at the moment it is sent, but insurance companies require […]
Continue ReadingWe have so much to look forward to and be thankful for this upcoming holiday season. From the beginning of the season with Thanksgiving all the way to New Years, everything becomes more hectic and we’re extremely busy all the time! With all the craziness going on this holiday season, people are so preoccupied with […]
Continue ReadingAs they workforce for dentistry increases each year, the supply is gradually exceeding the demand. As of 2016, there are an estimated 196,441 dentists working in the U.S. alone, and this is not accounting for dentists in other countries. A prevalent marketing strategy in dentistry is offering free or discounted services. The problem is that […]
Continue ReadingHow do you do it? You have to admit that most people simple don’t want to pay a visit to their dentist, mainly because they’re scared. This becomes a major problem from getting the care they need. Some of their excuses may be: “I’m busy” “I have another appointment” “I need to take care of […]
Continue ReadingIn the dental marketing industry, there is no such thing as ‘not enough’. It’s all about being a smart marketer. They are the kind of people who know how to take advantage when the budget is smaller than usual. But again, it’s not all about the size, nor is it about following the latest trends. […]
Continue ReadingJust because your dental practice is running smoothly doesn’t mean sales will always keep on coming. Running a dental business probably means that you have other people working for you. Which translates to you being fully responsible for the actions that your dentist partners and associates make. As a reminder, always be on the look […]
Continue ReadingYou should always aim to achieve customer or patient satisfaction in your business, but specially in your dental practice. Your patients are your number one priority. No matter how you keep on trying, there are instances that you may forget that you have to offer the best customer service. So, how do you keep your […]
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